- AI-scams
- ATO-impersonation
- cybersecurity
Hyperrealism, deepfakes, and fake tax agents—how AI is powering a new wave of tax scams in Australia. Learn how to spot and protect yourself from the latest threats.
AI Scams to Dominate Tax Season 2025
As the 2025 tax season ramps up, Australians face an unprecedented rise in cyber threats—powered by artificial intelligence. Experts are warning that even seasoned cybersecurity professionals are struggling to spot today’s scams, which now include deepfake voices, hyperrealistic phishing emails, and AI-generated tax agents.
A New Breed of Scams
According to cybersecurity specialist Jacqueline Jayne, AI is making scams far more convincing by leveraging personal data from social media and online behaviour. In April alone, 6189 ATO impersonation scams were reported. The Australian Taxation Office (ATO) confirms a 300% increase in impersonation email scams compared to last year.
What to Watch For in 2025
- Hyperrealistic phishing emails: Crafted using AI to mimic ATO communications with startling accuracy.
- Deepfake voice calls: Scammers clone the voices of ATO reps, banks, or even your accountant.
- Fake help desks: AI chatbots posing as real tax support agents on counterfeit websites.
- Bogus tax professionals: AI-generated ads and profiles promoting fake bookkeepers and agents.
- Personalised SMS messages: AI-powered texts that mimic legitimate tax notifications.
Why These Scams Are So Effective
The 2025 Cyber Trends Report from cybersecurity platform SoSafe warns that scammers are outpacing business defences. Instead of targeting companies directly, they’re going after individuals through social engineering tactics that use real personal data to establish trust and urgency.
“Hackers are targeting people’s personal devices and achieving financial success through smaller, widespread attacks,” the report notes.
CPA Australia Sounds the Alarm
CPA Australia tax lead Jenny Wong says the next few weeks will bring a flood of scam attempts. Many arrive early in the morning when people are more vulnerable to acting impulsively. “These messages often create a sense of urgency or promise significant refunds,” she said.
Ms Wong reminds Australians: the ATO will never include hyperlinks in unsolicited emails or texts. Watch out for poor grammar and odd phrasing—classic signs of fraud.
How to Protect Yourself
- Use a password manager: Never reuse passwords across accounts.
- Enable two-factor authentication (2FA): Adds an extra layer of security to your accounts.
- Keep your software up to date: Updates patch security holes scammers exploit.
- Stay sceptical: If a message evokes fear, urgency, or doubt, stop and verify.
- Verify contact legitimacy: Call the ATO on 1800 008 540 or visit their scam page to confirm any suspicious messages.
Final Thought
AI-powered scams are evolving rapidly, making education alone insufficient. While vigilance is essential, the best defence is layered security, healthy scepticism, and direct verification through official channels. Tax time 2025 will test your digital defences—make sure you're ready.
Comments from our readers
Thanks for the heads up
Really appreciate this informative article! It's crucial to stay aware of these scams, especially during tax season. Thanks for the valuable tips!
Thank you for this
I really appreciate this informative article! It's crucial to stay informed about these scams, especially during tax season. Thanks for the valuable tips and insights!
Escalating cyber threats
The insights provided about AI-driven scams reveal a concerning trend towards more sophisticated attacks, utilizing personal data and advanced technologies. As scammers adapt faster than traditional cybersecurity measures can respond, it underscores the need for continuous education and robust security practices among individuals and businesses alike.
Great insights shared
Thank you for this informative article! It's important to stay aware of these evolving scams, especially during tax season. Your tips are invaluable for helping Australians protect themselves against potential threats. Much appreciated!
Emerging threats ahead
The reliance on AI in scams highlights a concerning evolution in cybercrime. As these tactics become increasingly sophisticated, it’s imperative for individuals and businesses to adapt their security measures accordingly and remain vigilant against these potential threats.