- Suspicious
- Scam
0401 041 354 (0401041354): Contributors report fake Latitude Protection SMS claiming fraudulent charges, requesting approval with phishing links.
Latitude Impersonation SMS Scam Reports for 0401 041 354
Two contributors have reported SMS messages from 0401 041 354 (also written as 0401041354) impersonating Latitude Protection services. The scam texts falsely claim unauthorised transactions and pressure recipients to take immediate action by clicking links or approving charges.
The reports indicate a sophisticated phishing operation where callers pose as Latitude Protection rather than legitimate payment verification. One contributor received a message about a fraudulent JB Hi-Fi transaction, while another was asked to approve a charge. Both messages contained hallmarks of classic SMS phishing attacks designed to steal personal financial information.
What Callers from 0401 041 354 Claim
Contributors describe receiving SMS texts that impersonate Latitude's fraud protection service. One report detailed a message stating "Text from Latitude saying about a JB HI FI transactions, click 2 if its not you..... Do not respond" - a common tactic where the scammer poses as the legitimate payment provider alerting you to suspicious activity.
The second report from 0401041354 described a Latitude Protection SMS asking to approve a charge, which the contributor correctly identified as a scam attempt. These messages exploit the trust Latitude holds as a legitimate financial services provider, using that credibility to trick recipients into clicking malicious links or providing personal details.
Report Patterns and Timing
Both SMS reports came through the same mobile number allocated to Optus Mobile. The most recent report was submitted on 30 December 2025, with the earlier report on 28 December 2025, suggesting recent active scam campaigns from 0401 041 354.
The SMS channel is typical for this type of phishing attack - scammers avoid voice calls where they might be questioned and instead use text messages to create urgency and encourage hasty clicking. Contributors reported these messages arrived unsolicited, with no prior contact from legitimate Latitude services.
What to Do If You Receive an SMS from 0401 041 354
If 0401 041 354 sends you an SMS claiming to be from Latitude Protection:
- Do not: Click any links in the message, reply to the SMS, or call any numbers included in the text
- Do not: Approve any charges or provide personal details like card numbers, PINs, or one-time codes
- Do: Delete the message immediately after taking note of the number
- Do: Contact Latitude directly using the phone number on your statement or their official website to verify any claims
- Do: Block 0401041354 in your phone settings to prevent further messages
- Do: Report the message to your mobile provider (Optus in this case) as potential fraud
How to Report 0401 041 354
If you receive a phishing SMS from 0401 041 354 or 0401041354:
- Report to ACMA: Forward the SMS to 0429 999 888 (free SMS reporting service) or submit a report at acma.gov.au
- Report to Scamwatch: Document the message and report details at scamwatch.gov.au
- Report to Latitude: Contact Latitude directly to inform them their brand is being impersonated, and ask them to report the fraud
- Report to Optus: Contact your mobile provider's fraud team to report the phishing SMS
- Contribute to Reverseau: Share your experience with 0401 041 354 to help other Australians identify this scam
Help others by sharing your experience with 0401 041 354!
WRITE A REVIEWRatings Distribution
What Our Users Reviewed
Text from Latitude saying about a JB HI FI transactions, click 2 if its not you..... Do not respond!!
Text from Latitude Protection asking to approve a charge, looks like a scam
Help others by sharing your experience with 0401 041 354!
WRITE A REVIEWFrequently Asked Questions
Is 0401 041 354 a legitimate Latitude number?
No. Legitimate Latitude Protection contacts will never ask you to click links in SMS messages or approve charges via text. If you receive a message from 0401041354 claiming to be from Latitude, it is a phishing scam. Always verify by contacting Latitude directly using the number on your official statement or their website.
What should I do if I clicked the link from 0401 041 354?
If you clicked a link from 0401041354, stop immediately and do not enter any information. Contact your bank and Latitude directly to report potential compromise. Monitor your accounts closely for unauthorized transactions. If the scammers obtained personal information, you may wish to consider identity theft protection services.
Why is 0401 041 354 pretending to be Latitude Protection?
Scammers impersonate legitimate financial services like Latitude to exploit the trust and credibility these brands have built. When 0401041354 sends SMS claiming fraud alerts or charge approvals, people are more likely to act quickly without verifying. This urgency and trust is exactly what the scammers count on.
Can I block 0401 041 354 on my phone?
Yes. You can block 0401041354 in your phone's contacts or messaging app. On most Australian phones, open the message from 0401 041 354, select the menu, and choose 'Block' or 'Block Number'. This prevents further messages from that number, though scammers often use multiple numbers.
Should I report 0401 041 354 to my bank?
Yes. While 0401041354 is impersonating Latitude Protection (not your bank directly), you should inform your bank that you received a phishing SMS impersonating a financial services provider. They may flag this on your account and help monitor for fraudulent activity.
What makes the SMS from 0401 041 354 obviously a scam?
Legitimate Latitude Protection messages will never ask you to click links, approve charges, or respond with specific numbers like 'click 2 if it's not you.' Real financial institutions verify fraud through secure portals or calls from verified numbers. The phishing link and urgency tactics in messages from 0401041354 are red flags for scam activity.