Investment Scams on Social Media: How to Protect Your Money

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  • Investment Fraud
  • Financial Security
  • Scam Prevention

ANZ warns New Zealanders about fake investment scams on social media promising quick returns. Learn how to identify fraudulent investment schemes, protect your savings, and verify legitimate investment opportunities before committing your money.

Social Media Investment Scams Targeting New Zealanders

A sophisticated investment scam impersonating ANZ has emerged on social media this week, serving as a stark reminder that New Zealanders must remain vigilant against fraudulent investment schemes. The scam utilised ANZ's name and logo to promote a fake stock market education programme, directing unsuspecting users to join investment advice chat groups on another platform where they would subsequently face pressure to invest in fraudulent opportunities.

Alan Thomsen, Head of Customer Protection at ANZ New Zealand, confirms that these advertisements represent the latest in an ongoing series of investment scams targeting everyday Australians and New Zealanders. He emphasises that these deceptive tactics will unfortunately continue as scammers refine their approaches and exploit new opportunities to defraud victims. Once individuals join these group chats, they typically encounter high-pressure sales tactics designed to extract money quickly before victims have time to conduct proper due diligence.

The sophistication of these scams has reached alarming levels, with fraudsters creating convincing replicas of legitimate financial institutions' branding and messaging. However, ANZ has clarified that it does not offer stock trading education programmes, and any legitimate ANZ advertisement would be posted by the verified ANZ Aotearoa account featuring a blue verification tick. The fraudulent advertisements have been reported to the social media platform for immediate removal, whilst both ANZ and the Financial Markets Authority continue monitoring for similar deceptive content.

Understanding the Scale of Investment Fraud

ANZ's defensive measures demonstrate the pervasive nature of these threats. Over the past year, the bank successfully blocked more than 1,800 scam websites, neutralising potential threats before they could reach customers. This proactive approach has prevented countless individuals from falling victim to sophisticated fraud schemes that might otherwise have appeared legitimate.

Customer data reveals concerning patterns about who falls victim to investment scams and when they are most vulnerable. For ANZ customers aged between 66 and 74 who have experienced scam attempts, investment fraud ranked as the second most common type, exceeded only by cold call scams where perpetrators frequently impersonate bank staff. Approximately twenty per cent of scam cases affecting this demographic involved fraudulent investment opportunities. For customers aged 75 and older, around ten per cent of reported cases centred on investment scams.

Thomsen explains that scammers deliberately target different age groups with tailored approaches based on behavioural patterns and vulnerabilities. Individuals aged 18 to 25 are statistically most likely to fall victim to online shopping scams, whilst those between 30 and 45 demonstrate higher susceptibility to phishing text messages. Older Australians and New Zealanders face disproportionate targeting through investment and romance scams, as fraudsters recognise these demographics often possess substantial savings and may be seeking investment opportunities or companionship.

The Particular Risk to KiwiSaver Members

Fiona Mackenzie, Managing Director of ANZ Investments, highlights that awareness and education around investment scams becomes particularly critical for KiwiSaver members approaching age 65. This milestone represents when KiwiSaver accounts become unlocked, allowing members to withdraw some or all their accumulated savings. This transition period creates a window of vulnerability that scammers actively exploit, knowing that individuals suddenly have access to substantial funds and may be exploring investment options for their retirement.

The devastating impact of investment fraud extends beyond mere financial loss. Mackenzie emphasises that these scams rob people of their life savings whilst simultaneously destroying their self-confidence and eroding their trust in others and legitimate financial institutions. The psychological trauma can prove as damaging as the monetary losses, leaving victims feeling embarrassed, violated, and reluctant to seek help or report the crime.

A particularly insidious aspect of investment scams involves the complete disregard for the strict regulations governing financial advice in New Zealand and Australia. Legitimate financial advisers must adhere to stringent licensing requirements, disclosure obligations, and ethical standards designed to protect consumers. Scammers operate outside this framework entirely, making extravagant promises and misleading claims without any accountability or regulatory oversight. They will literally say anything to obtain your money, fabricating credentials, track records, and testimonials to appear credible.

Recognising the Warning Signs of Investment Fraud

Understanding how to identify potential investment scams empowers individuals to protect themselves effectively. The first red flag involves unsolicited contact through social media posts, advertisements, direct messages, unexpected phone calls, emails, or text messages that ultimately request money or investment. Legitimate investment opportunities rarely materialise through cold contact; rather, they require deliberate research and engagement with established financial institutions.

Promises of high returns with minimal risk should immediately trigger suspicion. The fundamental principle of investing dictates that higher potential returns correspond with greater risk exposure. Any investment opportunity claiming to deliver exceptional returns whilst guaranteeing safety defies basic financial logic and almost certainly represents fraud. Similarly, investments promising unusually fast returns contradict the reality that genuine wealth accumulation typically requires time and patience.

High-pressure tactics represent another hallmark of investment scams. Legitimate investment professionals understand that significant financial decisions require careful consideration and due diligence. Fraudsters, conversely, create artificial urgency by claiming limited availability or time-sensitive opportunities. This pressure aims to prevent victims from conducting proper research or seeking independent advice that would expose the scam.

The regulatory status of individuals and businesses promoting investments provides crucial verification. In New Zealand, legitimate financial service providers must register with regulatory agencies including the Companies Office and the Financial Markets Authority. Failure to provide clear, transparent information about registration status or attempts to deflect such enquiries indicate potential fraud. Additionally, investors should remain extremely wary of anyone contacting them about recovering funds lost in previous scams, as these recovery scams represent a cruel secondary victimisation of individuals already suffering financial harm.

Implementing Effective Protection Strategies

ANZ has introduced sophisticated technology and tools to enhance customer protection against fraud. These measures include blocking of phishing websites before customers can access them, Confirmation of Payee services that verify recipient details, Dynamic Security Codes that provide enhanced authentication, and ANZ Payment Check with VISA Secure for additional transaction verification. These multilayered defences have proven effective, with nine out of ten reported cases now resulting in no customer loss, whilst both the number of reported incidents and total customer losses trend downward.

Before committing money to any investment opportunity, conduct thorough research into the business promoting the investment, the specific opportunity itself, and the individuals behind the operation. Seek information from independent sources rather than relying solely on materials provided by the promoter. Regulatory agencies, financial analysts, and reputable news outlets can provide objective assessments and identify known fraudulent schemes. When evaluating investment opportunities discovered online, carefully examine websites for signs of legitimacy, including proper security certificates, professional design, comprehensive disclosure information, and verifiable contact details.

Always contact investment providers using telephone numbers listed on their official websites rather than numbers provided in unsolicited communications. This simple step ensures you speak with legitimate representatives rather than scammers operating phone lines specifically for their scheme. Take adequate time to thoroughly investigate any investment before making decisions. The pressure to act quickly almost always indicates fraud, whilst legitimate opportunities will remain available after proper due diligence.

Seeking advice from licensed financial advisers or investment professionals provides invaluable protection. These qualified experts can evaluate opportunities objectively, identify red flags, and provide guidance aligned with your genuine financial circumstances and goals. Exercise particular caution when encountering advertisements for financial services on social media platforms. Scammers frequently impersonate well-known business leaders or financial commentators, exploiting their credibility to lend false legitimacy to fraudulent schemes. Verify the authenticity of any celebrity endorsements through official channels before acting on such recommendations.

As ANZ supports Fraud Awareness Week running from November 16 to 22, the bank urges all Australians and New Zealanders, regardless of age, to familiarise themselves with the signs of fraud and maintain constant vigilance. Bank, KiwiSaver, and investment fund providers all publish comprehensive information on their websites about protecting yourself from scams. Utilise these resources to stay informed about emerging threats and effective protection strategies that can safeguard your financial future.